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Farmigo: An online farmer's market

Yesterday Farmigo announced that it has launched the first ever online farmer’s market!  

The online farmer's market is designed to connect communities such as workplaces, schools, or community centers to local farms.  This will help them provide a personalized online farmer's market allowing people to purchase local, fresh food. The first food communities are starting off in San Francisco and New York.  Los Angeles, Seattle, Portland, Denver, Chicago, and Philadelphia will be rolling out soon. 

“At Farmigo, we envision a community-oriented food system in which people and farmers in the same geographic region are connected, and everyone has access to fresh-from-harvest food,” said Farmigo founder and chief executive officer, Benzi Ronen. “The Internet has been collapsing supply chains and rewriting conventional business models for nearly two decades, but until now it has had limited impact on the food industry, which is ripe for change. There has never been a better time to disrupt the status quo and Farmigo is poised to fundamentally change the way food is purchased and distributed.”

It's sort of like a CSA, in that your money goes straight to the farmers.  But, there's a huge plus:  you don't have to order every week AND you can choose whatever you want for each order.  Ever been stuck with an ungodly amount of a difficult-to-open variety of squash?  

Another cool thing is that it's not limited to produce.  Like many farmer's markets, they offer items like coffee, meat, and baked goods.  

Farmigo began in 2009 as an online software provider to help farms manage their CSA subscriptions, so they have a commitment to connecting farmers with people who want to buy from them.  This is an exciting new feature and I hope it launches in Boston, where I live, sometime soon!