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The New Sea Stories

As I plumped myself down to watch Greenfire Productions’ new documentary, Ocean Frontiers, I was ready for a fight. Not to actually be in a fight, mind you, I just wanted to watch one from the comfort of the plush seats at the New England Aquarium’s IMAX theater. Ocean Frontiers starts with a familiar setup; ecosystems stretched to breaking, rickety regulations that are hardly adequate, and everyone wanting a bigger piece of the pie, or at least to keep what they have. I anticipated such well-worn narratives as right vs wrong, perceptive vs blind, spiritual vs benighted -- the usual. But that’s not what I got. Ocean Frontiers shows four coastal communities who sidestepped the gridlock of their eco-struggles and found solutions that worked for everyone, and for the ocean. (Conflict of interest alert: I’m on Greenfire’s board.)
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Trudee Lunden: Green Songwriter

Meet Trudee Lunden.

Trudee Lunden is a writer, marketer, and songwriter with a passion for the environment.  Not only does Trudee live a green lifestyle, but she integrates her love for the planet in her songwriting.  Trudee has co-written 2 songs about electric cars:  Wired and Electricity.... read more

Help Hell&Lula's Bus Run on Veggie Oil!

Hell&LulaHell&LulaIndie/electro band Hell&Lula not only makes awesomely danceable music; they care deeply about the environment, too.  They are currently running a PledgeMusic campaign to help their Cool Bus, a converted school bus, run on waste vegetable oil (WVO) from restaurants.  Check out their PledgeMusic page to donate some money and get cool stuff while you're at it!  ... read more

Gone Mad

I’m just minding my own business, and suddenly all these eco-leaders are up in my face telling me to get angry about Global Warming? Bill McKibben -- who never raises his voice -- says I should stop being cynical and start being angry about Global Warming. The ever-methodical League of Conservation Voters emails me to “get angry, and fight this one out!” Even climate scientists, always so calm as they gaze into the abyss, are telling us to get angry. I always figured: if the climate scientists aren’t freakin about Global Warming, then I needn’t be freakin. And, now they’re freakin.... read more

My Company 'tis of Thee

Talk about a cover-up. Just today, the Boston Globe disclosed that electricity giant NStar has been conducting a secret operation that allows their customers to pay more to get their electricity from wind power rather than a carbon-polluting source. Actually, the program, NStar Green,” isn’t a company secret -- but I hadn’t heard of it, none of my neighbors had, and Brookline Climate Action had to go door-to-door to tell people about it. It might as well be secret.

I don’t think NStar Green is some big, bad greenwashing scheme. NStar probably let the program languish because investing more money in it would yield little profit. And that’s okay, because it’s not NStar’s job make clean energy -- or dirty energy. It’s NStar’s job to make money. A corporation is responsible for making profit, and anything after that is optional as long as it’s legal.
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Mary Munroe

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Daily Citron

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SUV's Are History -- sort of

The priHummerThe priHummerYou want a PriHummer? It’s easy, just get an SUV grille, mount it on your Prius with a few zip-ties, and... instant mojo. Feels so good, right? But, where does that SUV mojo come from anyway? Product designers know how to convey status, and SUV design navigates American status narratives like a 4x4 bounding over desert arroyos. Maybe once we know why we find these vehicles so appealing we can finally stop buying them.

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Jocelyn Anne

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Green Carpet Recap - Whole Foods Market, Newton, Massachusetts

Last Friday, Keen For Green was lucky to be a part of Whole Food's Market Green Carpet Event in Newton, Massachuetts.

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