Today we have a guest blog post by Michael Long, Director of
GreenLocalJobs.com about tips for getting a job in green advocacy. Thanks for a great blog post, Michael!
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1. Learn Business Software - Before you can get your donor list engaged in your cause, you need to be able to create and manage a donor list. I’ve interviewed executive directors and program managers at many great non-profits, and while passion is important, the hard skills are more often the best inroad into green advocacy. Advocacy groups have to deal with donor lists, volunteer lists, mailing lists, financial documents, filings and marketing outreach. The nuts and bolts of most organization are going to be the word processing, spreadsheets and databases. A “certifications for basic office software” (word processing, spreadsheets, Microsoft Office) can be a huge advantage when applying for a position in an environmental advocacy organization.
2. Learn Online Promotion - Facebook pages and “tweets” are quickly becoming the most popular outreach mechanism for green and environmental advocacy organization. While it is not difficult to find a college student with hundreds of Facebook friends, it is much more of a challenge to use Facebook to get donors and the public engaged in a good cause. Learning the ends and outs of professional social media outreach is vital to building a base for change. A great way to do this is by building your own advocacy page or your own online green network. The employer will be impressed and your resume will go to the top immediately.
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