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Green Book Club

Green Book Clubs

There has been some discussion of using ‘Green” books like the kindle or using the local library.  I have another perspective and that is the green book club. I think discussion with others is a great way to expand your knowledge of topics.   To help people better understand or to just grow in appreciation for the environment I would suggest a book club.  Instead of discussing the most recent fiction best seller why don’t we concentrate on sharing the knowledge of the world around us with our friends and neighbors and talk about a real life issue?

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The Future

I think teaching kids about "going green" is key to changing our future.  If we start young enough and get kids thinking about the environment around them the future could be brighter for our world.... read more

Common misconceptions about water

People believe there is enough fresh water and that all we need to do is ‘harvest’ it. We should remember that where water falls is not necessarily where people live or need it. Certain geographical areas have abundance, but we cannot utilize water everywhere, as usage depends on where people live, produce, and function. From opencage.com... read more

Green Book Review: The Blue Economy, by Gunter Pauli

The Blue Economy, 10 years, 100 innovations, 100 million jobs is a phenomenal book I have been reading lately by Gunter Pauli, founder of Ecover, and The Zero Emissions Research and Initiatives organization. The philosophy behind the book is the recognition and emulation of the interconnectedness of the five kingdoms of nature. Pauli presents an alternative economic system where human processes are modeled after natural systems, and work with nature, rather than against her. ... read more

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Keen for Green will be doing giveaways and contests on Facebook so if you're not already one of our fans, like us so you can keep up with the green and stay involved! We will also have discussion ideas posted so you can share your questions and comments! 

Sustainable Brands Conference 2010 - June 7-10

For anyone who is interested in 'green' marketing, branding, strategy, sustainable business, and overall business leadership and trends, check out this conference. Sustainable Brands Conference 2010Sustainable Brands Conference 2010

The Sustainable Brands Conference 2010 in Monterey, California, is geared for marketing professionals and executives who are looking to understand the unfolding market drivers and leading-edge strategies for building business and brand value by innovating for sustainability.... read more

Green education - top Green colleges and high-school initiatives

As the green economy has moved to the center of the economic recovery in 2010 and environmental and social reponsibility awareness have increased, more and more students are looking for 'green' education.

Nowadays, about two-thirds of college applicants are interested in environmentally responsible schools and whether the campus is ‘green’. Prominence, location and vibrant social life are not the only criteria. Several higher education collges and universities in the US have a strong commitment to sustainability and have been working rigorously to reduce their environmental impact. Some of their initiatives are inspiring as the colleges go beyond recycling or using biodegradable tableware and utensils in the cafeterias, or retrofitting solar panels on roofs. Several have organic gardens, waste treatment centers, and programs to offset carbon emissions.

Based on the results of a survey by the Sierra Club (published last October), read more about the school's list Colleges go green-The top eco conscious schools in the US.

Image from flickr.comImage from flickr.com

The younger generation is inspired into environmental activism and entrepreneurship even earlier. At the fourth annual Tech Titans of Tomorrow: Teens Plugges In 2010 conference on April 23, 2010, several outstanding teenagers presented their initiatives. Intersecting technology and environmental activism, there were two teen entrepreneur environmenatl teams who have been changing one school at a time, through an eductional initiative of climate change curriculum and lifestyle behavior changes to 9th grade students, as well as, energy metering and management in school facilities, reducing costs and alleviating scarce school resources. Read about Menlo-Atherton High School (Menlo Park, CA) and Harker School (San Jose, CA) and their  green teams: Green teen entrepreneurs of tomorrow.

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March 2010 - Green events in the San Francisco Bay Area

March presents several webinars, discussions and networking opportunities in the San Francisco Bay Area encompassing various environmental sectors.


Events include:... read more



  • An exclusive research regarding the American Photo Voltaic (PV) market - the challenges and opportunities this sector will face in 2010;

  • An overview of prominent sustainability frameworks, protocols and tracking tools;

The future of garbage in Palo Alto, CA

What’s in your trash receptacles? Palo Alto is in the process of crafting a new Recycling and Composting ordinance to restrict recyclables and compostables from the garbage.

On January 27, 2010, the City of Palo Alto conducted its first public meeting regarding the proposed Recycling and Composting Ordinance. ... read more

Types of Green Careers

A green career may be any position which is dedicated (or contributes) to preserving and restoring the environment's natural resources. Green careers contribute to protecting the overall environmental quality. They also meet the previously discussed goals of the labor movement, which consist of adequate wages, safe working conditions, and employee rights.... read more

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