When Dole Food Company began labeling its bananas slated for New Zealand sales with stickers that read, "Ethical Choice," it attracted attention. The stickers were backed by a strong promotional push that gave customers the confidence that they were using their money to support a company with fair trade practices and a positive work environment.
Food Social Responsibility
Labels help consumers make decisions, and consumers can help create sustainable food systems with their checkbooks simply through their purchasing decisions. In a world where information is pumped out to the public on a daily basis, it's not always easy to keep track of what is actually going on. Therefore, conscious consumers often rely on messages delivered on packaging materials and advertisements to let them know they are making responsible purchasing decisions. When the claims on that packaging and in those advertisements don't match up with reality, it's called green washing.... read more