Word of mouth is often the best method of advertising, and it depends solely on your business's reputation in your local community. If you're unsure of how your business is perceived, or want to improve your reputation with your customers and neighbors, consider sponsoring or instituting one or more green programs.
Being greener is a great way to improve your reputation, and can help your business in the following ways:
Green Initiatives Increase Employee Satisfaction
Business owners know that often, their employees are their greatest asset. If employees are satisfied, they do their jobs well, they're more productive, and employee turnover is limited.
Green initiatives can increase employee's pride in their workplace, leading them to speak well about their company. Recycling programs, workplace beautification programs, and implementation of employees' green ideas all show that the company is listening to employees and is interested in what they have to say. ... read more