Adam's blog

The best green companies take a holistic approach to providing a community with its needs – an approach that address not only the environmental aspects in its business practices, but also actively involves the people in the community it serves. Throw in a financially sustainable model to keep the practices going, and you have business which includes people, planet, and profit in its bottom line.

One business which takes this “integrated bottom line” approach just came on the scene in May. Neighborhood Fruit emerged out of a final class project dreamed up (literally) by Kaytea Petro, then an MBA student at Presidio School of Management in San Francisco. After graduation, Petro and fellow classmate Oriana Sarac teamed up to build a site designed to “make use of the abundant fruit growing in our urban neighborhoods.” The site serves several functions: utilizing an abundance and diversity of local fruits, vegetables, and herbs (contrary to their name, they’re not fruit-centric); creating community connectivity; and reducing the amount of excessive water, fuel, and other resources which would otherwise have been required for the production and transportation of the same amount produce grown commercially in orchards and fields far away from our homes.... read more