Michal Lenchner's blog

Universal Studios, Hollywood

Universal Studios in Hollywood was recently honored with the EMA Environmental Media Association (EMA) Green Seal Award. The award is the first-ever given to a theme park for its commitment and effort in working towards a more environmentally conscious workplace and community.

I recently toured the theme park to witness their ‘greening’ efforts as a casual visitor.... read more

For anyone who is interested in 'green' marketing, branding, strategy, sustainable business, and overall business leadership and trends, check out this conference. Sustainable Brands Conference 2010

The Sustainable Brands Conference 2010 in Monterey, California, is geared for marketing professionals and executives who are looking to understand the unfolding market drivers and leading-edge strategies for building business and brand value by innovating for sustainability.... read more

There are many frameworks and resources to help businesses to design and implement effective sustainability initiatives and to obtain measurable and meaningful results. In fact, there are too many choices. ... read more

As the green economy has moved to the center of the economic recovery in 2010 and environmental and social reponsibility awareness have increased, more and more students are looking for 'green' education.

Nowadays, about two-thirds of college applicants are interested in environmentally responsible schools and whether the campus is ‘green’. Prominence, location and vibrant social life are not the only criteria. Several higher education collges and universities in the US have a strong commitment to sustainability and have been working rigorously to reduce their environmental impact. Some of their initiatives are inspiring as the colleges go beyond recycling or using biodegradable tableware and utensils in the cafeterias, or retrofitting solar panels on roofs. Several have organic gardens, waste treatment centers, and programs to offset carbon emissions.

Based on the results of a survey by the Sierra Club (published last October), read more about the school's list Colleges go green-The top eco conscious schools in the US.

Image from flickr.com

The younger generation is inspired into environmental activism and entrepreneurship even earlier. At the fourth annual Tech Titans of Tomorrow: Teens Plugges In 2010 conference on April 23, 2010, several outstanding teenagers presented their initiatives. Intersecting technology and environmental activism, there were two teen entrepreneur environmenatl teams who have been changing one school at a time, through an eductional initiative of climate change curriculum and lifestyle behavior changes to 9th grade students, as well as, energy metering and management in school facilities, reducing costs and alleviating scarce school resources. Read about Menlo-Atherton High School (Menlo Park, CA) and Harker School (San Jose, CA) and their  green teams: Green teen entrepreneurs of tomorrow.

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When it comes to cleantech and sustainability, how can we bridge the gap between theory and practice and provide a comprehensive real-world view of the future of cleantech?Image from FreeFoto

Check the following events and networking opportunities in the San Francisco Bay Area:... read more