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Keep America Beautiful Presents... "I Want to Be Recycled!"

i want to be recycled

New recycling PSAs have appeared this summer.  This campaign is first in over 40 years from Keep America Beautiful and Ad Council, the creators of the famous 1971  “Crying Indian” anti-littering ad.  

The campaign is to help non-avid recyclers become avid recyclers.  According to research released in July by the Ad Council, only 52 percent of Americans say that they are “very” or “extremely” knowledgeable about proper recycling.  Only 38 percent say they are “avid recyclers."  

The research showed that one of the most common reasons given for not recycling was the lack of knowledge, just as not having enough info about where to recycle or what kinds of items are recyclable.

I Want to be Recycled features recycling tips and a recycling location finder.    The website explains the recycling process and gives detailed information on which materials can be recycled, how they should be recycled ,and what products they can be recycled into.

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