Green Celebs: U2's Bono
If you're looking for an environmental role model, Irish rockstar, Bono (born Paul David Hewson, May 10, 1960), of the band U2 is a good place to start. Bono is well known for his humanitarianism, and has been called, "the face of fusion philanthropy" for his efforts to draw attention to issues such as global poverty, AIDS, and the environment. "I was taught that if my opinion was informed, then I had the right to express it and not be afraid who else was in the room," Bono said in a 2002 60 Minutes interview.
Bono's environmental work includes creating clothing line in 2005, EDUN, which works in developing countries to create sustainable business models, provide fair wages, practice good business ethics, without burdening the local environment. He also participated in a tree planting ceremony in Tokyo Bay, Japan, in 2008, where efforts are being taken to turn a landfill into an 88 hectare forest. Bono has also been active in the Greenpeace community since 1993 when his entire band participated in a protest against a nuclear power plant, Sellafield, in England. And of course, Bono is self-reported avid recycler and drives a car which runs on ethanol instead of gasoline.
He was named one of Time Magazine's most 100 influential people in 2004 and in 2005 tied with Bill and Melinda Gates as Time's Person of the Year. While he has received his fair share of criticism over the years by those who claim that many of his endeavours are for personal gain, I believe his green efforts are most definitely noteworthy. In response to the criticism, in a CNN interview Bono retorted that sometimes making a difference means that everyone involved wins. Bono has acknowledged that being a rockstar is not conducive to a green lifestyle, with all of the travel involved, but that he does his best to make decisions that will benefit the environment when possible. Nobody's perfect, Mr. Bono -- we love you and give you the Keen for Green seal of approval!